An inspiring culture doesn’t depend on a one-shot moment, a fleeting feeling, or a personality trait. It results from a carefully cultivated, ongoing, powerful mindset that brings out the best in every person . . . and when it happens, your organization will be more productive and profitable than ever.
Inspiration can solve a myriad of problems, including less-than-passionate employees, poor collaboration, workers looking for the nearest exit, and low productivity.
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Kevin Paul Scott has traveled to six continents and spoken to leaders from more than 100 countries. Kevin is the co-founder of ADDO, a leadership consultancy based in Atlanta, Georgia. ADDO exists to inspire people today to impact tomorrow. In addition to working with businesses and brands, ADDO has developed the national Chick-fil-A Leader Academy program, the Atlanta Braves Leadership Institute, and other leadership programs from cradle-through-career.
Eric Brown is Co-Founder and Chief Vision Officer at Whiteboard, where he focuses on helping clients design, build, and grow their ideas for a brighter future. Since starting Whiteboard in 2010, Eric has served organizations across all facets of the internet—websites, apps, branding, automation, and advertising—helping over 400 organizations lead digital transformation, end-to-end. Eric has helped steer creative initiatives for clients such as Airbus, NCR, Legacybox, Praxis Labs, CLEAR, ONE Finance, TED, Justice Defenders, HOPE International, Tennessee Aquarium, Aro, Trilith Studios, Purposity, IEX Group, Steam Logistics, Passion Conferences, WinShape Foundation, Charityvest, and more.
Learn the three plays to create a culture that regularly causes people’s eyes to light up, builds trust and unity, and calls them to give their all to their work every day.
Many leaders don’t even think about the impact of inspiration. They either think it’s fluff or they can’t envision how it can work in a day-to-day business environment. We assure you: it’s not fluff.
Culture creators and culture carriers are people who build and maintain the positive environment of a team, but it only takes one to mess the whole thing up.
One of the main jobs of a leader, then, is to find and tap into relevant stories as primary sources of inspiration for their teams.
Now we’ll see how we can spread it, multiply it, and sustain it. We want to be very practical and prescriptive. Use these processes, or tailor them to make them your own.
Inspiration isn’t optional. It’s imperative. Don’t miss this chance to make a change.
Get your CopyI can speak firsthand to the importance of intentionally designing your culture to be both purpose-driven and empowering for your team. We were fortunate to do this important work before we started to really scale, and it made all the difference as we became a large organization. Eric and Kevin bring these concepts into practical view with their playbook, something that any leader can implement to create organizations they can be proud of and that get better results.
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Eric and Kevin have done a great job distilling bite-sized action steps and stories that capture the essence of what inspiration is all about. You will be encouraged to take your vision and mission beyond what you write on paper and create tangible ways to inspire your organization.
Eric and Kevin are tapping into a fundamental issue: helping leaders understand the power of connection at the heart level. Breathing life into your team is required for leading, yet so many of us don’t do it. We are all Chief Inspiration Officers. This is your practical playbook on how to do just that.
The bottom line is that if you create an inspiring culture, your organization will be more productive and profitable.
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